Garden Path Fermentation

Elevating a social media presence.

Garden Path Fermentation and their second location, The Great Northern Bottle Shop & Lounge, was using no real strategy on getting their target marketplace information on their brand and offerings. Leveraging knowledge of the industry and local community we developed a plan of action to bring more awareness to their location, offerings, and events.

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To do this effectively within the channel we utilized a posting cadence that would mimic their target consumers browsing time and increased effectivity of their social media presence to include posts, stories, and events.

Happy Customers, Happy Client

Once we established their overall goals and how the market might respond to our efforts we capitalized on the research we conducted to draw bigger crowds and grow awareness for their new location.

Brand Awareness

Because of our social media posts and workflow we found our event participation grew drastically, and we established them as a Thursday night Trivia location for the community.

One strategy I employed was interacting with local community members and businesses and even highlighting some of their events and offerings to help weave ourselves into Bellingham's market.

Utilizing my knowledge of time spent in the craft beer community I was able to leverage verbiage and forecast upcoming trends to stay ahead of the market.

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Final

We had a great time working together and were able to grow their social media presence 900% organically with minimal ad spend within two quarters. Their consumers and the local community became more informed on what Garden Path offered and it's desire to be a part of the local scene.

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